Established in early 2018, DOUGH, The Clothing Brand, short for Do.U.Get.Hundreds, wanted to create a 'tailored streetwear' lifestyle brand for both men and women. We offer a series of products, from our own label for all individuals who are striving to get hundreds and the ones that are getting hundreds. 


DOUGH was founded by Diamond Broughton, an Atlanta, Ga native and entrepreneur. Diamond created DOUGH with the intention to influence the world to know that no matter what age, race, industry or career you belong to, you should ask yourself everyday DO.U.Get.Hundreds; and if not what can you do to change that. DOUGH overall is a lifestyle. 


In 2020, Diamond has hopes to expand DOUGH, The Clothing Brand into a non-profit to push students from elementary to high school to get HUNDREDS on the academic level, making the clothes the bridging of the gap between fashion and education.  DOUGH the non-profit will strive to uplift Atlanta communities by serving the communities that need more attention in Atlanta, and push to bring back forgotten programs in the education system. Feeding the homeless, providing students with school supplies, and funding high school senior graduation dues and/or college application fees are just a start of the blueprint Diamond has in mind for DOUGH.